To the age of exploitation from the era of ownership

To the age of "exploitation" from the era of "ownership"
Leave the idea of ??"get to own things", even though things forward,
From now on will not work at all potential is high.
To emphasize the concept now called "get used"
Would say that there is a need to say also running a business marketing.


Pass to others what was also temporarily owned auction and recycling,
Meaning that they can say there is, and the behavior that bought "right to use".
In the world of IT, the software rather than buy as a package,
Use is becoming a thing as a service on the WEB.

However, it did not say the service sector is also an act of buying the "right to use" the time of others,
Given that the wind, the idea of ??"use", but becomes very widely,
Anyway, that era is proceeding in the direction of "use" from "ownership" is even,
The time being, There is no going back.
After being based on these, you will need to continue to run things.

To the age of "use" "use" from "ownership".
Even though with this is that there is a need to be aware firmly.

Not survive and does not maximize the LTV!

This day and age, if you want a successful business
Must be aware of the "LTV".


Or "Life Time Value" and "LTV" is
That the initials of "Long Time Value",
Or is that what is translated as "customer lifetime value."

Audience, "The bottom line is not only not only happens once,
Doing so many times to come, how much in the interests of its total
It is called "Judge whether you are giving me
Is what it means to focus on "LTV" this.

For example, to shop for visitors and 100,000 yen came once a month,
Visitors came to daily, to shop for 5,000 yen.
Many sellers purchase the amount of times a Tsuitsui
Eyes tend to go towards the big customers of 100,000 yen.

But when you think about it,
Every day, more customers to shop for 5,000 yen
Because the yen = 150,000 yen Sun 30 x 5000,
The largest contribution to the shops or you were found here.
In other words, the way that you do not want to lose the audience come this every day,
Is actually very important. Then it makes sense to focus on "LTV" here.

Era of intense competition,
Rather than focusing on just one transaction only once,
It is necessary to consider trading in a long period of time,
So is.
Will be an important reason to focus on "LTV" this is.


Recently, convenience store,
It is most commonly where it said "Please feel free to use the toilet",
At that time, without having to buy the item This is also
Be kept to give the impression that Mooneyes feel free to shop,
Can lead to profits in the long run
You're doing so would be to know from.
Importance of focusing on "LTV" is
May not be an exaggeration to say that extends to all areas.

"LTV". If you are a person that did not know this word,
Firmly aware of this word meaning,
You may need to tackle long-term perspective.
It is the coming era, I think that becomes very important.