Studies of failure for not losing strategy

Make an ally of the environment and safety

Company is now characterized as a public institution of society
Have further strengthened, in terms of environmental, safety, etc.
Having a social is required.
Japan ebulliently growth era, had been developing,
The presence of the company as responsible for its development
Has been evaluated.


Now, the Japanese have lost the way to go but
There is in a slump the nation as a whole, the company also economic slump
There are many companies that are forced to restructuring.
Have various problems in society as a whole In addition,
To do so many things involved in the enterprise,
Also has an eye for enterprise and therefore strictly.
In such circumstances, as a matter of serious environmental problems of the entire planet,
To social issues such as safety issues related to not threaten the life,
How seriously that it will work with both companies is strictly,
It is the success of the enterprise, it is greatly influenced failure.
Of course, these situations were in the past,
In the past, in many cases the problem is not as serious as now,
Companies to respond quickly to problem solving,
Were able to raise the achievement.
In addition, there were many is that the spring and the development of the company.

Studies of failure for not losing strategy

The study of failure has been in the spotlight, it is advocated by researchers from expensive.
From the failure of experiments, failure in new product development, therefore,
Intended for various kinds of trouble, such as on the management, the cause of its failure,
Inadvertent mistakes, oversights, and mistakes such as a lack of judgment, one of the study.


This is the case of companies, is a matter of failure in each individual case in corporate management,
It is the support of tactical character.
It is important along with this tactical study of failure, is a study of failure in the strategy.
Should include the management was once good, now the times have changed significantly,
Are no longer fit the circumstances of the times management.
May fail because they have been unable to adapt to changed circumstances,
Is a serious problem for Japanese companies will be that which.

This is exactly, is a matter of basic management strategy.
Fails or basic strategy in many companies, why is,
Its cause must be explored.
Studies "failed" strategy where it is needed.
Study of failure as this is what is important now,
Must not deepen the study of failure following this kind of future.

Make things even sell high

Make things even sell high

I make a good product cheaply, which is the royal road of the technology.
Technology is of great significance to make good products cheaply.
However, Japanese companies, leaning from "good" to "cheap".
Making the product cheaper, which is basically a good thing.
It was not until the 1980s had become a powerful weapon of Japanese companies.

However, running in many products to just "cheap" to "good",
Must be said that there was no great power poured, and a serious problem.
Of course not in bad product, quality and performance is excellent,
Then it was in terms of "good" thing is certain. Did so in "good", however,
Now compete in an era of intense price has entered the country with the least
Is it necessarily does not pass.
Japanese companies do not pursue in the goodness of real manufacturing,
Continue to put our best to make cheap, had failed.


Now, to go to a dark form of generic competition and the country is Japan,
Must aim for a really good product rather than a cheaper product, sell even higher.
It is, functional performance rather than simply good,
Is a high-end products there is a "taste" with ineffable charm.
That's what, born in an affluent society, polished,
Say sophisticated, and also a really good product.

Japan is an affluent society, should such products is required.
Also crafts traditional crafts of Japan also, it is all great tool.
In Japan, there is a tradition we have been creating it.
It was, in a large accumulation of manufacturing, even in mass production product
Be able to create quality products that "taste".
Products also sell high, and Japan must match.


Cooperation of horizontally instead of vertically

Deep relationship between the company, it is necessary to the future of course.
That relationship, however,
From now on we must dramatically change.
Relationship of the series so far,
It was a sort of master-servant relationship in relation to the vertical.
Do it, now instead of vertically, it is necessary to horizontal relationships,
Is a relationship of equality rather than master and servant.
If you think about it, the relationship between previous series,
Was for HOW.
From now on, because it is important WHAT than HOW, however,
As Japanese companies,
In the biggest challenge is what to make or what the hell,
Many companies must go together to
Cooperation beyond the industry will be essential.
This horizontal cooperation is advanced in many ways.


There are first co-developed by many companies,
Do you do Mochiyo~tsu developed technology that each customer.
Advanced equipment and systems in Japan may have the future international competitiveness,
You will need total power consists of a variety of skill in the art.
Company that specializes in machining and assembly is advanced should be anywhere,
What there is around the production company would leave it to our company,
WHAT aims to SMEs and venture companies
Spread could go looking for a practical and promising new technologies.
Even if you are entrusted with its production, not just one company,
May be possible by the cooperation of several companies.
Is going to achieve in this next area of ??cooperation,
Had been conducted by the Ministry of Economy, Trade and Industry is "Kuresuta plan industry."
Horizontal cooperation, we will become a promising means the company will seek a future propensity.

Focus on WHAT instead of HOW

Focus on WHAT instead of HOW

Japanese companies so far, good products and how
Was committed to efforts to make or cheaply.
Party also say, is because what makes have already been determined.
In the 1950s and 1960s, such as appliances and automobiles,
Poured our best to make better and more cheaply improved improvement.
1980s, Japan's own, such as VTR for home use from 1970
It has created a number of innovative products,
It is cheaper if you reduce the size of broadcast VTR has been developed in the United States,
If you know of course and sell in huge numbers for home,
Was the development of low cost or how smaller still.
In other words, Japanese companies are in HOW HOW
Has been a great success very high achievements.


However, the 1990s, Japanese companies are all sluggish
Continues the situation has changed significantly.
HOW good in Japan, but will not longer apply.
Also has a very superior technology of HOW,
Now in many cases are no longer win the international competition.
HOW technology even though it is advanced, why if,
Of personality which can be acquired by learning,
Easier to transfer to the country come generic catch-up,
Now has a superior technology of the country also quite generic,
If you see me is HOW,
Come waging a competition utilizing the cheap labor it more.
Subsequent to the power of that country, the technology should strong
Has been defeated many Japanese companies.
Improve performance, quality, and lower the cost go how how
I strive to HOW, it is necessary to the future very well.
However, nowadays,
There must be earlier than WHAT HOW.

What on earth to develop products, which is what we produce.

Companies strongly oriented WHAT, so far there was a little
Now there is no difference to increase.
That many companies work hard to WHAT now.
It is not necessarily large in the market, the market is small and medium-sized
Situation is going to open a very large number.
It is to anyone,
Small companies from entering the market is not visible,
Be very high market share is possible.
And, you can raise a strong performance.


WHAT is it basically aims at a new one,
Will hold firmly on the attitude of companies that have sedge,
Should be able to go exploring the WHAT of Kakuyo in various fields.
Lack of demand in Japan is now in all aspects,
It is the root cause has been sluggish production activities of the company.
But it should not at any cost and not demand Tsukuridasa therefore,
Does it have great potential in areas such as how.
Come to think of it, has plenty of things to do in Japan,
It is the resolution of various social issues,
Is the improvement of social services.
Turning to the society that is,
WHAT can be found plenty of what to do.
Is to be referred to as "social demand" it.

Is that it is different from the thing to do the same thing with people either will to succeed

To something different from the same

Have developed large industries,
In its great industrial development,
Japanese companies are all aligned,
Had great success making the "same" things.
Japanese are apt,
There is a tendency to do the same thing with others,
Companies is a layer,
Others that the strong-oriented,
So far it is,
Had become a success factor in the industry.



In the U.S. situation was different however.
Americans, unlike the Japanese,
Other does not follow,
Each "different"
There is a propensity to try to do that,
It would be to basically good,
At this time, advanced to the "same"
Was a Japanese victory.

Since the same product-oriented companies,
Technology that will become the property of their respective owners gather in one.
What other new products such as
Have to dish the eye or try to come out,
And has been incorporated into new technologies,
Have a new product coming out immediately after a similar step-by-step.
To each other, was developed by other companies
It captures their products because there is,
Technology is to bring together into one.


In addition, many companies
Compete fiercely with each other so that,
Out new products from the following companies to the next,
Its pace is very fast.
Also because advances in technology and its dissemination,
Compared with U.S. and European companies,
Very fast.
Thus, the companies in the industry
By product fit to compete in the "same",
Japanese products grew to be great.
Even if the same product-oriented companies,
It is because it was a strong
Had a big problem.
What the market is expected to double
Production has been planned.
Although it is obvious overproduction,
This means that even in overseas export markets in the country at the time,
Been resolved by the end of the year has grown 2 to 3 more than expected.
Of industry and technology can be called excessive competition
Became a major driving force of development.



The 1990s, however,
Situation has changed a lot.
Sluggish industrial companies in the collapse of the bubble economy
Fell into a severe slump in business.
Market growth will stop,
Struggle of their respective owners in the context of its severe
Became more intense,
Such products because there is "the same" I contend
The apparent survival of the fittest occurs between companies
Difference in performance has grown.
No longer win in the "same".
Age changes,
The nature of the product it has changed a lot.
The company has been running ahead "same" that is,
Will be defeated in the competition of disappearance became furious.
Is not the era of longer side-by-side.
Therefore, Japanese companies individually
Must do "different" things.
Features to create a product of their respective companies.
Must work.
There are companies that have great success with "different" that,
From the very era of the "same" "different"
What has changed is the age of.
Rekizento it flourish in the age of now,
Is only natural.