To the age of exploitation from the era of ownership

To the age of "exploitation" from the era of "ownership"
Leave the idea of ??"get to own things", even though things forward,
From now on will not work at all potential is high.
To emphasize the concept now called "get used"
Would say that there is a need to say also running a business marketing.


Pass to others what was also temporarily owned auction and recycling,
Meaning that they can say there is, and the behavior that bought "right to use".
In the world of IT, the software rather than buy as a package,
Use is becoming a thing as a service on the WEB.

However, it did not say the service sector is also an act of buying the "right to use" the time of others,
Given that the wind, the idea of ??"use", but becomes very widely,
Anyway, that era is proceeding in the direction of "use" from "ownership" is even,
The time being, There is no going back.
After being based on these, you will need to continue to run things.

To the age of "use" "use" from "ownership".
Even though with this is that there is a need to be aware firmly.

Not survive and does not maximize the LTV!

This day and age, if you want a successful business
Must be aware of the "LTV".


Or "Life Time Value" and "LTV" is
That the initials of "Long Time Value",
Or is that what is translated as "customer lifetime value."

Audience, "The bottom line is not only not only happens once,
Doing so many times to come, how much in the interests of its total
It is called "Judge whether you are giving me
Is what it means to focus on "LTV" this.

For example, to shop for visitors and 100,000 yen came once a month,
Visitors came to daily, to shop for 5,000 yen.
Many sellers purchase the amount of times a Tsuitsui
Eyes tend to go towards the big customers of 100,000 yen.

But when you think about it,
Every day, more customers to shop for 5,000 yen
Because the yen = 150,000 yen Sun 30 x 5000,
The largest contribution to the shops or you were found here.
In other words, the way that you do not want to lose the audience come this every day,
Is actually very important. Then it makes sense to focus on "LTV" here.

Era of intense competition,
Rather than focusing on just one transaction only once,
It is necessary to consider trading in a long period of time,
So is.
Will be an important reason to focus on "LTV" this is.


Recently, convenience store,
It is most commonly where it said "Please feel free to use the toilet",
At that time, without having to buy the item This is also
Be kept to give the impression that Mooneyes feel free to shop,
Can lead to profits in the long run
You're doing so would be to know from.
Importance of focusing on "LTV" is
May not be an exaggeration to say that extends to all areas.

"LTV". If you are a person that did not know this word,
Firmly aware of this word meaning,
You may need to tackle long-term perspective.
It is the coming era, I think that becomes very important.

How to increase the success rate and some of the things reliably

Subject called elite

Definition is ambiguous, the "elite" by human
The image of is different.
Education and annual income, such as in capacity,
State that greatly exceeded the average level,
Or to point to people in the state or such.
However, in pointing to the (Latin) "a person who has been chosen by God" original language,
If from the meaning, there is also a sense of somewhat misuse.
In Japan, however, the current
Determine the "elite" in the excellence of academic background and ability,
Such images that are deep-rooted.


Some elite to determine whether in education, such as well-known college graduate,
Attorney, certified public accountants and medical doctors are the three major national qualifications,
Many also be determined by the (occupation) title,
Also, in the collective organization,
Collect only a small number of talented human
Sometimes called "elite group, elite" etc..
 In any case, highly educated missing a diving challenge,
These people are trained to think logically or
This is called elite.
"Winners" the elite high deviation value, symbolized by the white-collar work in large companies,
Regarded as "No Child Left Behind" "losers" a way of life otherwise. Such values,
Mind becomes more common, has become so strongly influenced by their children, even young people.


How to increase the success rate and some of the things reliably?

People, and try to do a lot of things at the same time,
After all, they often ended in any half-baked.

For example, the top corporate
"Takamero customer satisfaction! Develop white goods! Original Raise the sales!"
When you issue an indication that.
Employees are confused, after all, or it can increase sales,
Also to develop innovative products, but can also increase customer satisfaction,
She loses the competition.

To instruct the people, "Try to hold it too long also also"
You would say,
The instructions are kind, people who have said to get confused,
After all, it's often or I can no longer be any.


Therefore, these cases, clearly better, and gave instructions to prioritize,
You can have more to achieve the goal.

For example, short-term profits from good to ignore "First,
Please focus on the improvement of services.
Rises if the service improves customer satisfaction, profit comes later.
When you instruct and "Please approach the first service, in the second benefit,
Law is said without having to confusion, to work on the things will look like.
As a result, customer satisfaction rose, moreover, is often a profit to rise.

Is trivial, the movement of people is that this also changes, the results will vary greatly.

Instead of "familiar to most anything," "in the first ○ ○, in the second × ×", as in
Raise shows a priority.
After all, it is, might be the best way to become No. 1 any,
Who keep in mind that it is good.

Winners are the most Roh broadcasting industry, it is noticeable then the securities industry.

Has a clear gap between the rich and the poor of each industry.
Winners are the most Roh broadcasting industry, it is noticeable then the securities industry.
As far to the average college graduate or a result rather than the overall average is
Major changes will come.

In general there is an image of highly paid
The winners also does not lead to banking.
Is it true winners are on more.
Whether to become a winner is
May be largely determined by the industries which either proceed.
By industry,
Also got a salary as the highest in the industry concerned,
Not hold a candle to a pair of wins.
On the other hand, is a winner even if the company enters its industry
Industries has also exist, such as are promised,
Not wipe away a sense of injustice is always there in the world.
At least, where people think the future College and employment destination,
Should decide a course in consideration of these data.


Incidentally, the non-winners and fantasy would not be married
If there are people who have, such fantasy is immediately threw away a good way.
Applies to companies only 20 winners in Japan.
The vast majority of employees and people winners
Would spend a lifetime without having to become acquainted.
If you continue chasing the illusion of such,
Likely to spend a bachelor's life is rich.

On the other hand there are winners like this,
As has been introduced in the employment environment of living and Japan Internet cafes
To sleep in the net cafe
Layer, called the working poor exists.
Has maintained the high rate of return to be protected by regulation
Redistribute the profits of the business corporation tax raised a little more,
All of them lead a life such as cultural
We need to make institutional reforms.


Company survive 100 years is said to be 0.3% of the total.
This figure is a surprise.

Although the company does not only survive 100 years only a handful,
When we hear the story of generations of history and president, shake the hearts of the people listening,
Concrete and convincing only to be excited,
Have a say if more threatening him.
I would not be a "tradition", so to speak.
In the short term, even as companies lose profits and possibly
Also say what must be protected.


However, the story of the business owners have survived more than 100 years,
Although selling the cake ",
No shit If I had not even delicious tradition.
Is the end at that point. In order to discard the tradition does not end even
You may not must be altered. "

This is the company as a reference to compass the end of the last,
Speaking of the case, there is a word of our customers,
I hear a good story also referred to as "tradition continue to protect and harden well,"
, From the customer "service is old, not good," If I had to,
That is hidden from even the possibility that all is finished.
So, I leave as the traditional left,
Is required, but that changes must be made immediately change.

Seen from the salary conditions of winners

Seen from the salary conditions of winners

Which are considered "winners" at the age of 30
Annual income may be the result of more than 10 million yen.
Sadly, not make sense because even if said 10 million yen at the age of 30,
Lifetime salary, annual income 30-year-old model, the average annual income, average age,
Looking at the rankings as a reference of the top 1,000 average length of service,
You can see that threshold of 10 million yen in the 30-year-old sky-high.
It has exceeded 10 million yen in annual income 30-year-old model, only seven companies only.
If you add the company to position higher in the lifetime salary,
I say in light of the above criteria and winners would say the top 10 companies.



And draw a border line of 30-year-old winner of 10 million yen,
Because it does not company-wide salary increase across the board on the basis of seniority,
Although over 20 companies from a company located on the border,
Border and it is this much about a pair of wins
So will not remove even thinking.
These are 30 years old, but does not reach the 10 million,
It can be said that just getting the treatment of nearly equivalent.
After all, winners of the top 20 Japanese companies,
Lifetime income and will be roughly about 4 to 600,000,000 yen.

If the average person roughly, 500 to 7,000,000 in their 30s,
And annual income of 700 to 9,000,000 yen in the 40s.
On the other hand, if the winner, 1,300 to 15 million in their 30s,
And 1,400 to 17 million in the 40s.
10 million ~ 12 million border in their 30s,
I 1,200 to 14 million in the 40s.



In the reality of corporate culture and constitution

Do not try to see the historical background and social circumstances, such as 1)

The only intention on the organization and internal adjustment
And now to worry about,
"Is surely the top to perform faithfully the meaning of, their work"
If the just, and to work to see only the inside of the company
That many raised.
Therefore, the products and services such as times and society which
Away, such as the lack of recognition, whether you're looking for,
Things such as the original purpose and mission of company
Evils fade and so on.
Ranging from top management and employees also,
Things such as sense of purpose and sense of crisis
It also tends to fade, is a great feature.



Pursuing Liability, verification becomes more remarkable than the cause of 2)

As an evil of the top-down organization,
If you are prompted to raise the performance is just,
Would set a performance goal that can not actually realized just shout,
And it can not be achieved
And become repeatedly revised downward.
Therefore, targetry and flashy than the possibility,
In the form of fighting spirit and enthusiasm, such as evaluation of the actual employees
Who pander is evaluated, and a cautious approach to the market environment to reverse
To pursue the responsibility of the employees would have to go ranging,
Not be able to exert enough force form and is like.
And these organizations, and horsepower, and supposedly
Becomes infested with the organization just pandering,
Will become the only organization always simplicity.

Leverage cock.

Employment in the major media, in the cut of "personnel system" is
Can not be "Search".
"Get kidney" site,
The "Best Workplaces in the anonymous"
Aims to become known world,
That would like to meet the needs of job hunting at the same time raw.
Personnel system is to cover a certain feature thousands of tens of thousands of
Turned into "dictionary", and job seekers came to investigate a system of prominent companies,
At the same time, knowing even a small Companies to Work for
He has been designed to allow.


OK anyone in registration, such as the number to the number or write access to the article
For "ranking" is displayed in accordance with,
It is possible that the attention system, depending on any company.
Because there is no budget even though it announced a system characteristic to this
Small businesses also have to give up advertising, effectively on an equal footing with larger companies
It is a translation of being able to appeal.
Rated or also, to write a novel, and helpful
If there is such as writing, at any time rankings also appear here.
Personnel system was written for each
Since it is possible to write free comments,
"What it is not only essentially baroque" is
Be expelled by the exchange of opinions,
Is also expected that a great workplace increases.
Than that many companies have registered to work hard
We want to grow and to hope that the company easy to work.

Leverage cock.

Good performance is how businesses are using as well.

Leverage. Leverage.
Cock and this is what it means?
Success, we believe that it is time and leverage of others.
For example, the fact that use it,
Research and development of new products to take the lead in their own employer.
Or to sell stock. I want to use a lot of time on business.
When I said this, review the rules of employment,
Think like a new wage system.

Between labor and management to address the issue inevitably, be forced to.
This is the answer for small and medium-sized enterprises and even in particular ordinary landscape.
However, this may continue
They both just exhausted energy, stamina.
Efficiency only decreases efficiency and also from day to day.
There! ! Successful person will prevail without this leverage.
Without hesitation, aggressive.


Successful person is their own areas of expertise, and areas of expertise
Poured a lot of energy to really work to be done,
Better left to other experts, is much more efficient,
That also produce good results.
Please think of immediately when walking or smoked.
More than just a foot short-term orientation to the front,
I can walk straight I did look better in a little distant goal?
But anxiety If you do not check your feet?

Only such people, I only need to be removed to industry Moraere the failure of the foot.
It, because it is also a shortcut to success.

The thing that leads to prevail Rebarijji for you.

To obtain citizenship has long been the word loser-winner.

Sagure the "Law of Human Resources" of the company winner!

To obtain citizenship has long been the word loser-winner.
Individual is, of course, they also apply to the company.
Recently in the midst of a global depression, and that peace of mind because large companies, however,
Determined and will not go bankrupt because a small company.
Think "I want to work for Best Workplaces" That's why the most but,
HR professionals do what you are thinking,
Employees who actually worked Why is a rewarding feeling,
Opportunity to know quite well I did not want to know.


In the Vantage management to expand the "business visualization" rewarding "" there is,
In the company's internal growth companies and is said to be a winner
For centralizing whether you are raising employee satisfaction and how
Write type-specialized site of Japan's first personnel system "
There is a "get kidney."
This was not likely to "This type of writing site-specific personnel system."

The number of personnel systems "take Jin:" Since its opening, have been posted already topped 1,000,
Has been increasing every day around the posts from HR professionals.

Users can search "per management issues" and "name" a company that has registered, you can easily find the approach large companies, major corporations, growth companies.
Of consciousness "There is the possibility of bankruptcy in large companies" by the recession of recent years large increases,
Young people now think the job is not a large or small
With keywords such as "environment for growth" and "challenging"
Tendency to choose the company is getting stronger.

As an example of Japan,
Recorded a hit of more than one million copies a work
Software "Gran Turismo" for PlayStation
Polyphony Digital, Inc. is engaged in the,
Piano and electronic in-house basketball courts,
Business and books were piled unrelated
Equipped with a "relaxation room".

Sega game makers,
Space and can be video games sitting on the floor directly
Such as conference rooms up to take off your shoes, like
Provide an office, such as "play room".
The creative power of employees by stimulating the "power play" for any
That the purpose of activating.


To the success of the "business president bow,
At the origin that should do the obvious thing
Theory of CQ "" was acclaimed as "let us Tachikaera.
Now is not only on weekends,
That there may be a need to go back to the time of the "boy" even on weekdays.

The difference between winners and losers are spread

The difference between winners and losers are spread

Also followed by a recession in, high-revenue-generating
Companies "winners" are sky-high salaries paid.
Company of "losers" is vanishing day by day salary.
In many of the company will review the wage system,
Went a major restructuring and salary cuts.
By the "ability to pay" of the company,
The salary gap is fairly large is born.
In addition, the periodic pay raise system to reduce labor cost
Companies were reviewed, the
The axis of pay and bonuses have been carried out.
Bonuses are not reflected in the retirement planted,
Corporate performance to reflect how it works all the way to personal income.



Differences in the wage system and the difference between profitability even in the same industry
On the other hand is spread disparities.
In addition, the factors of income inequality is not just it.
Now, in "merit" has penetrated rapidly,
Has also spurred in-house wage gap.
In recent years, depending on the job within the company, such as sales and development,
Even companies that take a different wage structure.
Merit although excess is assumed to be reconsidered,
Wage gap due to the ability of corporate and individual performance
Have steadily expanded.



Companies "winners" of the world have introduced
Japanese landing "(CQ) power theory" Children

"Downsizing and miniaturization shrinking ("
"Re-engineering (basic business redesign)" etc.,
In the corporate community is born a "buzzword" on the various management measures,
Words "CQ" is now has been the focus of attention.

Is the "power" Children and CQ = Children Quotient is.

Well, CQ and the essential idea what.



Ability had a number of anyone in childhood ",
Can regain the "power" Children, companies can grow it.
Specifically, power power power play squeeze ①, get involved ②, the focus ③,
Power power power take hasten ④, ⑤ the leadership, to marvel ⑥,
Force force force force develop a feeling of curiosity ⑦, to question ⑧, to challenge ⑨, to create ⑩,
Capacity of 13 - the power to force the power to comfortably participate ⑪, ⑫, accomplish ⑬.
These are the ones who create the necessary innovation to become the winner of the Business "
Organizations that have successfully incorporated the CQ, the
In order to increase the CQ "power questions"
The meeting had been imposed on everyone attending the "always question" that.
In addition, other companies, in order to activate the "power to marvel",
"Tackle the theme of love to go overseas on their own a year"
That the system was introduced that the overseas dispatch of its own.

Keywords corporate winners

Employees can make the image game

To fight or to make good things cheaply, such as how far, the same products,
But did not require our employees to act autonomously in the enterprise,
From now on, must go working on new products and work,
Therefore, to work autonomously for each person find it in the company,
It will be essential to proceed,
Will be companies that can not go out of the game.

Japan originally, is a country with weak autonomous actions of individuals in the organization.
It is believed it, to be derived from the shogunate system was followed in an unbroken line in the Edo period.
Behavioral principle that companies in the clan, was born to modernize
Are transmitted directly to the organization.


Correct sense of crisis

Japan is the first time you encounter a serious crisis, is a country to act up.
Conversely, if there is no sense of crisis, the behavior of the Isamu is not possible to co Fumikire.
It can not be speaking at the company drastic reform, and not to your desktop-bankruptcy situation.

But so is an individual company, is what is lacking is the sense of crisis in Japan as a whole,
I would not be a very serious problem still.
Japan is now facing a crisis of disaster as a nation.
One of the biggest problems faced by Japan, that sense of crisis in general is not very strong,
Have a large accumulation of long post-war era of development,
So that still remain clear as a whole,
Very strong sense of crisis does not have many of the corporate government,
The reform can not be drastic.


Keywords corporate winners

2010, Year of the Tiger
If you examine the past year of the tiger,
1950 (1950), the Korean War.
Years of the start of the market post-war reconstruction.
1986 (1986) is more than 50% of land value
The beginning of the market bubble soar.
1998 (1998), until 2000.
I followed the first year of the IT bubble.

Is the "Year Start" In a nutshell year of the tiger.
True and that the year is when you try to break away from stagnation.
Compared to the beginning of the year and year-end stock price, however,
Year of the Tiger's probability of winning, the past two wins and five losses.
What is the worst in the zodiac.

Year of the Tiger "is a leap year was seen when looked back after a few years.
That the stock price spike is that "rare though.


However, look for (keywords) likely strong corporate growth.
Keyword "environment (Eco)".
"There are also various eco-points" is a smart grid. "
President Obama is putting measures in force, eliminating the waste of power grid technology.
You should gather attention to companies that involved there. "

One keyword is "appreciation of the yen under deflation," the other.
In other words, the company less susceptible to exchange rate fluctuations.
In addition to energy-related,
Related to domestic demand likely winners increase sales under deflation.
These companies if someone tries hard enough, you'll see Tiger win three years.

Foresight of the dog year of age

Foresight of the dog year of age

Now we have turbulent era.
Japan has a very large change in the situation encountered in both the domestic and overseas, especially
Reform of management, such as to go to adapt to it has become mandatory.
The Company's management is lacking and firmly foresight foresee the fate of the turbulent,
I would hit that caused a great deal of corporate management is a significant discrepancy, fall into a serious situation.

Or it, to read the age now is not that easy.
Does not change whether, or how it would change what is
In order to be able to accurately predict the
Always, economic, social, widely about human beings,
Given that we took hold of the essence on the destination
Must have the attitude.


The management of the future, such a stance is a strong demand.
Foresight, find out the signs of change where something not likely to change,
But insight into its direction, in what appears to be some big changes at the same time,
Essential that the surface is hard to find the change, although it is so difficult,
If you have that you can not firmly the basic attitude is I do not look forward to.
The Company's management take the helm in the turbulent, the ability of foresight that enough is obtained,
Forecast the change should come, get an insight into the true nature of it is, The lack of such foresight,
I would accidentally stranded at the helm.

Power to make a decision at the core of corporate governance

Corporate governance in force,
Referred to as corporate governance.
This is a concept that was introduced in management from the United States,
In Japan is that did not originally.
Japanese companies so far, as the governing power of the person with absolute power management,
He did not necessarily required.
It is the era had been expanded with dash and spirit, had a strong international competitiveness,
Because there was no trouble Sashitaru.


However, in turbulent times is a clear decision-making and good judgment by management's
Decisive run that becomes essential, and now by the change in the situation
Performance is situation has become more stringent for companies
But many companies that continue to deteriorate,
That needs to be so bold reform of corporate management.

It will also go bankrupt and can not reform.
In Japanese companies, senior management will force through reforms there
Must have a governing force.
If you choose a management reform can be decisive action now
In the first, so pick the ones that have the qualities to exert governance,
Create a situation that can exert a force in corporate governance is important.

Studies of failure for not losing strategy

Make an ally of the environment and safety

Company is now characterized as a public institution of society
Have further strengthened, in terms of environmental, safety, etc.
Having a social is required.
Japan ebulliently growth era, had been developing,
The presence of the company as responsible for its development
Has been evaluated.


Now, the Japanese have lost the way to go but
There is in a slump the nation as a whole, the company also economic slump
There are many companies that are forced to restructuring.
Have various problems in society as a whole In addition,
To do so many things involved in the enterprise,
Also has an eye for enterprise and therefore strictly.
In such circumstances, as a matter of serious environmental problems of the entire planet,
To social issues such as safety issues related to not threaten the life,
How seriously that it will work with both companies is strictly,
It is the success of the enterprise, it is greatly influenced failure.
Of course, these situations were in the past,
In the past, in many cases the problem is not as serious as now,
Companies to respond quickly to problem solving,
Were able to raise the achievement.
In addition, there were many is that the spring and the development of the company.

Studies of failure for not losing strategy

The study of failure has been in the spotlight, it is advocated by researchers from expensive.
From the failure of experiments, failure in new product development, therefore,
Intended for various kinds of trouble, such as on the management, the cause of its failure,
Inadvertent mistakes, oversights, and mistakes such as a lack of judgment, one of the study.


This is the case of companies, is a matter of failure in each individual case in corporate management,
It is the support of tactical character.
It is important along with this tactical study of failure, is a study of failure in the strategy.
Should include the management was once good, now the times have changed significantly,
Are no longer fit the circumstances of the times management.
May fail because they have been unable to adapt to changed circumstances,
Is a serious problem for Japanese companies will be that which.

This is exactly, is a matter of basic management strategy.
Fails or basic strategy in many companies, why is,
Its cause must be explored.
Studies "failed" strategy where it is needed.
Study of failure as this is what is important now,
Must not deepen the study of failure following this kind of future.

Make things even sell high

Make things even sell high

I make a good product cheaply, which is the royal road of the technology.
Technology is of great significance to make good products cheaply.
However, Japanese companies, leaning from "good" to "cheap".
Making the product cheaper, which is basically a good thing.
It was not until the 1980s had become a powerful weapon of Japanese companies.

However, running in many products to just "cheap" to "good",
Must be said that there was no great power poured, and a serious problem.
Of course not in bad product, quality and performance is excellent,
Then it was in terms of "good" thing is certain. Did so in "good", however,
Now compete in an era of intense price has entered the country with the least
Is it necessarily does not pass.
Japanese companies do not pursue in the goodness of real manufacturing,
Continue to put our best to make cheap, had failed.


Now, to go to a dark form of generic competition and the country is Japan,
Must aim for a really good product rather than a cheaper product, sell even higher.
It is, functional performance rather than simply good,
Is a high-end products there is a "taste" with ineffable charm.
That's what, born in an affluent society, polished,
Say sophisticated, and also a really good product.

Japan is an affluent society, should such products is required.
Also crafts traditional crafts of Japan also, it is all great tool.
In Japan, there is a tradition we have been creating it.
It was, in a large accumulation of manufacturing, even in mass production product
Be able to create quality products that "taste".
Products also sell high, and Japan must match.


Cooperation of horizontally instead of vertically

Deep relationship between the company, it is necessary to the future of course.
That relationship, however,
From now on we must dramatically change.
Relationship of the series so far,
It was a sort of master-servant relationship in relation to the vertical.
Do it, now instead of vertically, it is necessary to horizontal relationships,
Is a relationship of equality rather than master and servant.
If you think about it, the relationship between previous series,
Was for HOW.
From now on, because it is important WHAT than HOW, however,
As Japanese companies,
In the biggest challenge is what to make or what the hell,
Many companies must go together to
Cooperation beyond the industry will be essential.
This horizontal cooperation is advanced in many ways.


There are first co-developed by many companies,
Do you do Mochiyo~tsu developed technology that each customer.
Advanced equipment and systems in Japan may have the future international competitiveness,
You will need total power consists of a variety of skill in the art.
Company that specializes in machining and assembly is advanced should be anywhere,
What there is around the production company would leave it to our company,
WHAT aims to SMEs and venture companies
Spread could go looking for a practical and promising new technologies.
Even if you are entrusted with its production, not just one company,
May be possible by the cooperation of several companies.
Is going to achieve in this next area of ??cooperation,
Had been conducted by the Ministry of Economy, Trade and Industry is "Kuresuta plan industry."
Horizontal cooperation, we will become a promising means the company will seek a future propensity.

Focus on WHAT instead of HOW

Focus on WHAT instead of HOW

Japanese companies so far, good products and how
Was committed to efforts to make or cheaply.
Party also say, is because what makes have already been determined.
In the 1950s and 1960s, such as appliances and automobiles,
Poured our best to make better and more cheaply improved improvement.
1980s, Japan's own, such as VTR for home use from 1970
It has created a number of innovative products,
It is cheaper if you reduce the size of broadcast VTR has been developed in the United States,
If you know of course and sell in huge numbers for home,
Was the development of low cost or how smaller still.
In other words, Japanese companies are in HOW HOW
Has been a great success very high achievements.


However, the 1990s, Japanese companies are all sluggish
Continues the situation has changed significantly.
HOW good in Japan, but will not longer apply.
Also has a very superior technology of HOW,
Now in many cases are no longer win the international competition.
HOW technology even though it is advanced, why if,
Of personality which can be acquired by learning,
Easier to transfer to the country come generic catch-up,
Now has a superior technology of the country also quite generic,
If you see me is HOW,
Come waging a competition utilizing the cheap labor it more.
Subsequent to the power of that country, the technology should strong
Has been defeated many Japanese companies.
Improve performance, quality, and lower the cost go how how
I strive to HOW, it is necessary to the future very well.
However, nowadays,
There must be earlier than WHAT HOW.

What on earth to develop products, which is what we produce.

Companies strongly oriented WHAT, so far there was a little
Now there is no difference to increase.
That many companies work hard to WHAT now.
It is not necessarily large in the market, the market is small and medium-sized
Situation is going to open a very large number.
It is to anyone,
Small companies from entering the market is not visible,
Be very high market share is possible.
And, you can raise a strong performance.


WHAT is it basically aims at a new one,
Will hold firmly on the attitude of companies that have sedge,
Should be able to go exploring the WHAT of Kakuyo in various fields.
Lack of demand in Japan is now in all aspects,
It is the root cause has been sluggish production activities of the company.
But it should not at any cost and not demand Tsukuridasa therefore,
Does it have great potential in areas such as how.
Come to think of it, has plenty of things to do in Japan,
It is the resolution of various social issues,
Is the improvement of social services.
Turning to the society that is,
WHAT can be found plenty of what to do.
Is to be referred to as "social demand" it.

Is that it is different from the thing to do the same thing with people either will to succeed

To something different from the same

Have developed large industries,
In its great industrial development,
Japanese companies are all aligned,
Had great success making the "same" things.
Japanese are apt,
There is a tendency to do the same thing with others,
Companies is a layer,
Others that the strong-oriented,
So far it is,
Had become a success factor in the industry.



In the U.S. situation was different however.
Americans, unlike the Japanese,
Other does not follow,
Each "different"
There is a propensity to try to do that,
It would be to basically good,
At this time, advanced to the "same"
Was a Japanese victory.

Since the same product-oriented companies,
Technology that will become the property of their respective owners gather in one.
What other new products such as
Have to dish the eye or try to come out,
And has been incorporated into new technologies,
Have a new product coming out immediately after a similar step-by-step.
To each other, was developed by other companies
It captures their products because there is,
Technology is to bring together into one.


In addition, many companies
Compete fiercely with each other so that,
Out new products from the following companies to the next,
Its pace is very fast.
Also because advances in technology and its dissemination,
Compared with U.S. and European companies,
Very fast.
Thus, the companies in the industry
By product fit to compete in the "same",
Japanese products grew to be great.
Even if the same product-oriented companies,
It is because it was a strong
Had a big problem.
What the market is expected to double
Production has been planned.
Although it is obvious overproduction,
This means that even in overseas export markets in the country at the time,
Been resolved by the end of the year has grown 2 to 3 more than expected.
Of industry and technology can be called excessive competition
Became a major driving force of development.



The 1990s, however,
Situation has changed a lot.
Sluggish industrial companies in the collapse of the bubble economy
Fell into a severe slump in business.
Market growth will stop,
Struggle of their respective owners in the context of its severe
Became more intense,
Such products because there is "the same" I contend
The apparent survival of the fittest occurs between companies
Difference in performance has grown.
No longer win in the "same".
Age changes,
The nature of the product it has changed a lot.
The company has been running ahead "same" that is,
Will be defeated in the competition of disappearance became furious.
Is not the era of longer side-by-side.
Therefore, Japanese companies individually
Must do "different" things.
Features to create a product of their respective companies.
Must work.
There are companies that have great success with "different" that,
From the very era of the "same" "different"
What has changed is the age of.
Rekizento it flourish in the age of now,
Is only natural.