To something different from the same
Have developed large industries,
In its great industrial development,
Japanese companies are all aligned,
Had great success making the "same" things.
Japanese are apt,
There is a tendency to do the same thing with others,
Companies is a layer,
Others that the strong-oriented,
So far it is,
Had become a success factor in the industry.
In the U.S. situation was different however.
Americans, unlike the Japanese,
Other does not follow,
Each "different"
There is a propensity to try to do that,
It would be to basically good,
At this time, advanced to the "same"
Was a Japanese victory.
Since the same product-oriented companies,
Technology that will become the property of their respective owners gather in one.
What other new products such as
Have to dish the eye or try to come out,
And has been incorporated into new technologies,
Have a new product coming out immediately after a similar step-by-step.
To each other, was developed by other companies
It captures their products because there is,
Technology is to bring together into one.
In addition, many companies
Compete fiercely with each other so that,
Out new products from the following companies to the next,
Its pace is very fast.
Also because advances in technology and its dissemination,
Compared with U.S. and European companies,
Very fast.
Thus, the companies in the industry
By product fit to compete in the "same",
Japanese products grew to be great.
Even if the same product-oriented companies,
It is because it was a strong
Had a big problem.
What the market is expected to double
Production has been planned.
Although it is obvious overproduction,
This means that even in overseas export markets in the country at the time,
Been resolved by the end of the year has grown 2 to 3 more than expected.
Of industry and technology can be called excessive competition
Became a major driving force of development.
The 1990s, however,
Situation has changed a lot.
Sluggish industrial companies in the collapse of the bubble economy
Fell into a severe slump in business.
Market growth will stop,
Struggle of their respective owners in the context of its severe
Became more intense,
Such products because there is "the same" I contend
The apparent survival of the fittest occurs between companies
Difference in performance has grown.
No longer win in the "same".
Age changes,
The nature of the product it has changed a lot.
The company has been running ahead "same" that is,
Will be defeated in the competition of disappearance became furious.
Is not the era of longer side-by-side.
Therefore, Japanese companies individually
Must do "different" things.
Features to create a product of their respective companies.
Must work.
There are companies that have great success with "different" that,
From the very era of the "same" "different"
What has changed is the age of.
Rekizento it flourish in the age of now,
Is only natural.
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