Make things even sell high

Make things even sell high

I make a good product cheaply, which is the royal road of the technology.
Technology is of great significance to make good products cheaply.
However, Japanese companies, leaning from "good" to "cheap".
Making the product cheaper, which is basically a good thing.
It was not until the 1980s had become a powerful weapon of Japanese companies.

However, running in many products to just "cheap" to "good",
Must be said that there was no great power poured, and a serious problem.
Of course not in bad product, quality and performance is excellent,
Then it was in terms of "good" thing is certain. Did so in "good", however,
Now compete in an era of intense price has entered the country with the least
Is it necessarily does not pass.
Japanese companies do not pursue in the goodness of real manufacturing,
Continue to put our best to make cheap, had failed.


Now, to go to a dark form of generic competition and the country is Japan,
Must aim for a really good product rather than a cheaper product, sell even higher.
It is, functional performance rather than simply good,
Is a high-end products there is a "taste" with ineffable charm.
That's what, born in an affluent society, polished,
Say sophisticated, and also a really good product.

Japan is an affluent society, should such products is required.
Also crafts traditional crafts of Japan also, it is all great tool.
In Japan, there is a tradition we have been creating it.
It was, in a large accumulation of manufacturing, even in mass production product
Be able to create quality products that "taste".
Products also sell high, and Japan must match.


Cooperation of horizontally instead of vertically

Deep relationship between the company, it is necessary to the future of course.
That relationship, however,
From now on we must dramatically change.
Relationship of the series so far,
It was a sort of master-servant relationship in relation to the vertical.
Do it, now instead of vertically, it is necessary to horizontal relationships,
Is a relationship of equality rather than master and servant.
If you think about it, the relationship between previous series,
Was for HOW.
From now on, because it is important WHAT than HOW, however,
As Japanese companies,
In the biggest challenge is what to make or what the hell,
Many companies must go together to
Cooperation beyond the industry will be essential.
This horizontal cooperation is advanced in many ways.


There are first co-developed by many companies,
Do you do Mochiyo~tsu developed technology that each customer.
Advanced equipment and systems in Japan may have the future international competitiveness,
You will need total power consists of a variety of skill in the art.
Company that specializes in machining and assembly is advanced should be anywhere,
What there is around the production company would leave it to our company,
WHAT aims to SMEs and venture companies
Spread could go looking for a practical and promising new technologies.
Even if you are entrusted with its production, not just one company,
May be possible by the cooperation of several companies.
Is going to achieve in this next area of ??cooperation,
Had been conducted by the Ministry of Economy, Trade and Industry is "Kuresuta plan industry."
Horizontal cooperation, we will become a promising means the company will seek a future propensity.